By - Aaron
Is there a best method to writing a blog? I'm sure some experts would say yes and others would say no. If you are blogging or are thinking of blogging all you really need to keep in mind is; Are people going to read this? and more importantly, Are my potential customers going to read this? Here's a few tips to writing a compelling blog.
1. ATTENTION GRABBING
The first paragraph of your blog needs to be exciting enough that the reader wants to read all the way to the end. A good method is an intriguing backstory to the whole article or posing a question that the reader will want to know the answer to.
No one wants to read a blog that is written like a scientific report (unless the blog is a scientific report of course). Keep the language casual, like you are telling a friend some interesting new story. Always write as though your reader is dying to know what’s next.
3. WORD COUNT
In today’s fast paced world we find the optimal word count should sit around the 500 mark. Everybody wants new and valuable information but nobody has the time to read Lord Of the Rings. However if your blog is longer, it should also be broken into bite size pieces with a new Headline or Image roughly every 200 words.
4. GET TO THE POINT
It’s ok to go a little off topic if it’s entertaining enough but always remember the reader is reading to fulfil a need. Finish each section or paragraph or your blog with a hook that leads to the next.
5. GET DEEP
Blogs are essentially free information so to keep your readers coming back give them just a little bit more than they were expecting. There is nothing worse than a blog that doesn’t quite give you what you were searching for.
If you a referencing something, link it. You want to offer proof that what you’re telling the reader is correct and there is sometimes opportunities that who you link will link back.
Imagery totally needs to be used to break up the words, however should only be used if it is relevant and attractive.
When in doubt, List. While not all your blogs can be lists, they are a compelling way to lure a reader in. “24 things you didn’t know about…” is appealing to most readers because they instantly know that there is not going to be a lot of commitment on their behalf.
9. BE SOCIAL
This is where your personality comes into play. Write your blog in a way that is conversational to encourage readers to share their opinions in the comments or share the whole blog on their social channels. If people do comment - comment back, get a discussion started.
10. BE UNIQUE
When the latest trends happen every blogger in that niche write almost exactly the same thing about that trend. The blogs that stand out are the ones that form their own unique opinion or take a different approach to the trend. This also builds your own authority, showing the reader you’re not just following what everyone else is writing.
No one likes getting to the end of a blog that doesn’t wrap things up. They feel as though there is something more that you must have missed. Some up key takeaways in list form, that way if they didn’t read the whole blog they’re still getting some value at the end.
And now for my conclusion...
At the end of the day a blog should be representational of you or your brand. It is ultimately another tool in your arsenal to drive sales and business. Your blog needs to be of value to your audience because your audience is valuable to you. Finally, don't just do a blog because you think you have to. If you don't want to do one, don't; but if you do want to do one, put genuine effort into offering value within it and your blog will eventually pay off.