By - Richard
With the rise of social media, the abundance of user created content has multiplied exponentially. This content has grown to include video advertising as small to medium sized businesses have started to utilize the platforms. The only problem is, not many of these videos are any good. So to set you and your business apart, follow these simple tips to blitz the competition.
CAMERAS ARE A GIRLS BEST FRIEND
Now this tip isn’t suggesting you go buy the latest DSLR or professional video camera. For one we’re trying to save you money. For two you probably won’t know how to use it, over complicating the simplest of videos. No we suggest you buy a good camera phone, that’s if you don’t already have one. Phones these days have more than enough features and capabilities to satisfy your filming needs. You’d be surprised how well they hold up against the best cameras. Plus, instant upload to Instagram and Facebook is as easy as a couple of button presses away. Just make sure you edit them first (see below).
STABILIZE MOTHER F#CKER
A steady hand comes a long way. Think steady thoughts when filming or alternatively try mounting your phone. Selfie sticks are cheap and offer good stabilization when used right. Try sticking them under your arm and aim your phone like a rifle.
ESPECIALLY REMEMBER LIGHTING
Australia can have some harsh natural light so if you plan to film outside, the golden hours after dawn and before sunset are the best choice. When filming in doors be mindful of how your subject is lit, avoid harsh shadows on the face.
DOUBLE ESPECIALLY REMEMBER SOUND
The main element that sets indie films apart from the real deal is sound. Nothing says low production value like bad sound so do yourself a favour and invest in a phone mounted microphone. Alternatively, film closer to your subject so their speech is fully audible.
PLAN IT. PRACTICE IT. POO IT.
It doesn’t hurt to have a script prepared. Take the time to practice it so you don’t stutter.
B-ROLL THAT'S HOW I ROLL
B-roll is alternative footage overlayed to keep the audience engaged. For example, you want to stand in front of the camera and talk about cars well go out and film some relevant cars and you can run that footage while you’re talking.
GIVE IT SOME SPIT SHINE
Raw footage barely ever looks acceptable. It lacks colour grading, cuts and a title amongst many other things. Invest in editing software or in someone who knows what they’re doing.
DO SOMETHING ORIGINAL OR JUST DO SOMETHING
Nothing holds a viewer’s attention like something they haven’t seen before. Classic TV advertising is dying and so are its techniques. Innovation is the key to success on these new social platforms. Don’t be afraid to try something different.
...Or just try anything. Content is key too. So even if it’s not quite cinematic quality, something's better than nothing.