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The Importance of Quality vs Quantity of Content

The Importance of Quality vs Quantity of Content

By - Ryan. 

In the oversaturated environment that is online content, it is becoming increasingly harder to stand out from the crowd. In spite of this the audience is bigger than ever and they are watching for longer than ever. When and how we consume content is changing and naturally the type of content is changing as well. Audiences expect quality content and they expect it frequently, this can be a difficult demand to meet without sacrificing either quality or quantity, but it is a crucial key to any successful content strategy to find the perfect balance.

Where Video Technology is Heading, and Why it Matters to You.

Where Video Technology is Heading, and Why it Matters to You.

By Shaun. 

Drones, stabilizers, 4k, action cameras. It seems like video camera innovations and upgrades are becoming a daily headline on our social feeds. We are living in an age where anything is possible, and everything is becoming easier to do. This is amazing when it comes to video, as storytelling in a visual format is becoming a reality to those who once couldn’t afford expensive camera equipment. So what does this mean for society as a whole?

Humanising Your Brand

Humanising Your Brand

By - Shannon. 

Your brand image is important because it determines how customers view and interact with your business. A brand that lacks human appeal risks coming across as rigid, uninteresting or (worst of all) unapproachable. This is in direct contrast to businesses that go out of their way to warmly welcome customer interaction. A brand that can build trust and connect with customers on a human level will always have a major advantage over brands that don’t.



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