By - Aaron
Video and content marketing is now a vital part of any company, large or small, wanting to market their products and services online. Some businesses have a dedicated marketing person or team, some outsource and others share the workload amongst the staff. Whichever way you do it, it’s important that you do.
Below are a few examples and risks involved in the different video marketing budget levels.
There are a lot of businesses applying the DIY approach to video marketing and some of those are finding success with it. This is a great option for when you want to get your brand known but you don’t have the marketing budget to do so.
The cost for a production like this is going to be very low, provided you have filming equipment or at least a smart phone (if you don’t, ask your neighbour, I’m sure they will). You have total control of the creative and can work at your own pace.
Poor quality production equals no sales. You need to remember the quality of your video is an impression of the quality of your business or brand. Consumers are not going to be impressed or compelled to buy after seeing an low quality video.
FREE - The biggest cost to you is your time.
Internal, Social Media.
There is a fantastic database of freelancers on a number of websites that are very easy to find. Make sure when contracting a freelancer you see examples of their work (most will have a showreel that they love to show off).
Freelancers are generally uni students or graduates just starting in the industry and looking for an opportunity to impress the world. They aren’t necessarily interested in being paid big bucks, but rather something they can add to their portfolio.
With a freelancer there is no guarantee of quality or that the job will even be completed. Because they are trying to impress the world freelancers sometimes over promise and under deliver.
For a 30second- 3minute production the price will range anywhere from $500-$1,000.
Social Media, Vlogs, Corporate.
Engage a professional video production house who have taken the time to put together a team of experts. They have and purchased the right equipment and software to get the job done professionally and efficiently.
You generally still have complete control of the project at this level. You get to be the director and the production crew will follow your orders and produce a great end result on time. This is also a competitive level so you can shop around for a best price.
A production crew is just that, a production crew. They will produce an amazing video but they are not employed to come up with any of the creative elements of the productions so you will need to know exactly what you want.
For a 30second- 3minute production the price will range anywhere from $1,500-$5,000.
Social Media, Product or Process, Corporate, Case Studies, Recruiting.
Creative agencies will take your concept and bring it to life with a far wider set of skills than a freelancer or production house. This is a full service from conception to delivery.
Usually starting with a creative brief and storyboard, the agency will be transparent with costs, timing, requirements and involvement. These are professionals that will be striving for a long term relationship so they will generally go above and beyond what is required of them.
An agency will usually have specialists in each department; writers, videographers, editors and producers just to name a few and they all need to be paid.
For a 30second- 3minute production the price will range anywhere from $5,000-$50,000.
Promotional, Overview, Corporate, Social Media Series, High End Advertising.
More important than knowing your budget is knowing what you’re trying to achieve with your video. Always remember that your video is a reflection of your business, treat it like it’s an employee. Imagine if you sent that employee to represent your business in a chat room or at a conference or trade show, how would you want them to look and act? What would you want them to be saying? When you know the answers to these questions you will know what you need in your video and have an idea of what you want to spend.
Content Laundry is a service that sits somewhere between no and low budget. We still give you control over your videos by capturing content yourself while giving you access to our expert editors and marketers to help you progress with a consistent strategy. Our mission is to not only provide our clients with great final video content but also to educate them on how to get better with each one. We want to grow with our clients and help them achieve their marketing goals.