Instagram is a powerful tool for building and growing an audience. However, while some pages thrive on Instagram, many people and businesses struggle to get any engagement on their posts. This can feel demotivating and frustrating but avoid being tempted to chalk it up solely to luck. While there is an element of chance involved, there is always a reason as to why an Instagram page performs well or not. You might be posting great content, but there’s a lot more that comes into play than simply pressing the ‘share’ button. In this blog, we’ll help you identify exactly where you might be succeeding and where you might be cutting yourself short.
Timing is Everything
What time have you been sharing your Instagram posts? Posting times can drastically affect the performance of the content you share. There are specific times and days where there are more people on Instagram, and this can translate into more likes and engagement on your posts. As a general rule, people seem to interact more in the afternoon and towards the end of the working week. However, this will vary massively depending on your timezone and your specific group of followers. Use trial and error to find out what times work best for your audience and aim to understand their schedules. When are they on Instagram? You can use this valuable information to your advantage by posting at specific times to increase your chances of receiving engagement.
Video is an excellent tool for engaging your audience on Instagram. If a picture is worth a thousand words, then a video is worth a million. A video can let you share audio and moving examples of your product or brand. The advantage of a video post over an image post is that you can share a lot more information.
Post Valuable Content
What value does your content offer to your audience? You should always aim to be posting high quality images and videos to your feed. Consider what your audience will get out of your posts - for instance: inspiration, tips or laughter. When you give your viewers value, they will feel much more compelled to interact with your content as a way of thanking you. That means more likes, engagement and shares.
Actively Encourage Feedback
Don’t be afraid to ask your viewers to interact with you! Use the space in your caption to prompt feedback or ask questions. This will encourage the people who view your posts to leave comments. There are an endless number of creative ways you can do this; for instance, asking your audience to leave a funny caption on your photo. If you’re using videos, you should also end them with some kind of call to action. Actively encourage conversation on your posts and you might be surprised at how much engagement you receive.
Hashtags are a great way of reaching users who might be interested in the type of content that you’re posting. Instagram allows you to use up to 30 hashtags per post, and these can be left in a caption or a comment. Keep in mind that hashtags are time sensitive (based on the time that the original post itself was made), so you will want to post them immediately after sharing your photo/video to maximise their usefulness. Do some research on Instagram and find hashtags that people are searching for and that apply to your content. When people search for relevant hashtags, your post will come up in the list. You can use this method to gain more likes and potentially bring in new followers to establish an audience.
Use Instagram as a powerful tool for engaging your audience and potential customers. If you’re consistently posting high-quality content that calls for engagement and using relevant hashtags on those posts, you should see your page grow over time. We highly recommend using video content to really engage your viewers and bring a lot more value and information to them. Most importantly, experiment with your Instagram posts to see what works and what doesn’t and then adjust your strategy accordingly.
For more helpful advice why not follow our Instagram feed? We’re always posting our best tips.